Saturday, November 03, 2012


Post Cereal Canadian Hockey League Cards-2012

The Belleville Bulls recently hosted their annual “Breakfast with the Bulls”. Bacon and eggs, pancakes, toast, hold the grits, thank you. A great way for the kids to get up close and personal with their favourite players.

For the first time in several years, Post Cereal has decided to involve itself with the hockey world, and the sports card world---at the same time. Another fine opportunity for hockey fans to experience the action.

The company is featuring goaltenders from the Canadian Hockey League in its promotion. You will soon be able to go into your favourite food store and purchase a box of breakfast cereal with a goalie on the front of the box, and collectible cards inside the box.

The combination is perfect in the Quinte area. In a week or so, kids of all ages will be able to sit down with Malcolm Subban of the Belleville Bulls, and enjoy a bowl of Shreddies. If you happen to be in Quebec, you can plop down your box of Sugar Crisp, and  eat with Etienne Marcoux of the Blainville-Boisbriand Armada.

On the Honey Shreddies box, you will find Chris Driedger of the Calgary Hitmen. For those of you in Saskatchewan, goalie Andrey Makarov is featured on the Honeycombs box. Personally, I like the fact that there is variety in this presentation. In the past, there was usually one player featured in a promotion of this type. There will be a dozen goalies on the box fronts, including the Alpha- Bits.

But the fun does not stop there, Mildred. Inside the box, you will find a package of four hockey cards. The players are from the Canadian Hockey League, and they are all goaltenders.

Years ago, card manufacturers came to the conclusion that goalies attracted attention: they wear bright masks, they can be featured in a variety of poses, and they are often the stars on their respective teams.

You can also win a trip for four to the 2013 Memorial Cup to be held this year in                     .

Jennifer Dumoulin is the Director of marketing for Post Food Canada. She likes this year’s promotion: “We’re excited to partner with the CHL and its three leagues to offer a collectible series that fans of all ages can enjoy”. Commissioner David Branch adds, “This provides us with another platform to showcase our student athletes and rising stars of the CHL to fans across the country”.

Aaron Bell has a special interest in this issue. He is responsible for much of the photographic work done in the CHL. Last night I gave him a head’s up on the issue. He is an avid sports card collector as well. “I plan to have breakfast with Malcolm as soon as I can find the box,” he told me. Bell snapped Subban’s box photo, as well as the insert card.

Subban was drafted in the first round by the Boston Bruins. Now in his third year with the Bulls, he currently boasts a sparkling 2.32 goals against average. He is the middle brother of the Subban boys, all drafted by the Bulls.

Several companies have featured sports cards to promote their products. Originally, sport cards were used to sell cigarettes, with issues from the early 1900s. Cards were used to help sell bubble gum. Sadly, those days are gone. Most of us old timers loved that gum! They have previously shown up in bread packages, razor blades issues, even with batteries.

This collection will be a real hit with hockey fans of the Canadian Hockey League.





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